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THE FRANCHISE LEDGER: TWO SIDES OF THE SAME TABLEVideo11m
THE FRANCHISOR'S ECONOMIC ENGINEVideo11m
THE FRANCHISEE'S ECONOMIC ENGINEVideo12m
THE FEE ECOSYSTEM: THREE TIERSVideo12m
INITIAL FRANCHISE FEE, FDD ITEM 5Video12m
ONGOING ROYALTY, FDD ITEM 6Video13m
BRAND FUND, TECH, AND EVENT-TRIGGERED FEESVideo12m
TOTAL INITIAL INVESTMENT, FDD ITEM 7Video12m
REVENUE MODELS: TRANSACTION VS. RECURRINGVideo13m
UNIT ECONOMICS FRAMEWORKVideo12m
FDD BASICS: THE 23-ITEM DISCLOSUREVideo13m
FDD TOUR: ITEMS 1 - 6Video11m
FDD TOUR: ITEMS 7 - 12Video12m
FDD TOUR: ITEMS 13 - 19Video12m
FDD TOUR: ITEMS 20 - 23Video11m
FRANCHISOR RESPONSIBILITIESVideo12m
FRANCHISEE RESPONSIBILITIESVideo11m
TAX ESSENTIALS FOR THE FRANCHISE MODELVideo12m
ROLE-PLAY: EXPLAINING FEES TO A SKEPTICAL PROSPECTVideo11m
KNOWLEDGE-CHECK QUIZVideo11m
QUIZ ANSWER KEY & RATIONALEVideo13m
COMPANION WORKSHEETSVideo13m
WRAP-UP, AND WHAT COMES NEXTVideo12m
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