Course

HOW CAN A FRANCHISE CONSULTANT ENGAGEMENT WITH CANDIDATES

By KnowLay

This course helps franchise consultants engage candidates with clarity, trust, and structure. Learn how to ask better questions, guide decision-making, build confidence, and support candidates through each stage of the franchise journey.

Syllabus

Curriculum

35 chapters35 lessons5h 59m

    • WHY MATRIX-DRIVEN ENGAGEMENTVideo5m
    • FROM MATRIX TO CONVERSATIONVideo5m
    • PRE-ENGAGEMENT READINESSVideo6m
    • SETTING CANDIDATE EXPECTATIONSVideo11m
    • DISCOVERY CALL → MATRIX WEIGHTINGVideo11m
    • CANDIDATE TYPE WEIGHTING PROFILESVideo11m
    • SHARE VS RETAINVideo22m
    • CANDIDATE BRIEF FORMATVideo11m
    • VISUAL PRESENTATIONVideo11m
    • DISCUSSING STRENGTHSVideo12m
    • DISCUSSING GAPSVideo10m
    • TIER BAND INTERPRETATIONVideo12m
    • MULTI-BRAND COMPARISONVideo10m
    • HANDLING OBJECTIONSVideo10m
    • WHEN CANDIDATE DISAGREESVideo11m
    • WHY THIS BRAND FOR YOUVideo11m
    • RECOMMENDATION FRAMEWORKVideo11m
    • DECISION SUPPORT, NOT INVESTMENT ADVICEVideo11m
    • ANNUAL REFRESH CONVERSATIONVideo11m
    • COMPLIANCE LANGUAGEVideo11m
    • COMMON PITFALLSVideo13m
    • CASE STUDY A: MARK + BRAND XVideo10m
    • CASE STUDY B: MULTI-BRANDVideo11m
    • CASE STUDY C: OBJECTION HANDLINGVideo11m
    • OCFC DIFFERENTIATIONVideo12m
    • OCFC™ MASTER APPLICATIONVideo11m
    • SELF-REFLECTIONVideo11m
    • STRATEGIC REASONINGVideo12m
    • GLOSSARY + REFERENCEVideo13m
    • WORKSHEETS + 30-DAY PLANVideo11m
    • BRIDGE TO NEXT TOPICSVideo12m
    • THANK YOUVideo11m
    • TestQuiz